Every year research points more and more to consumers valuing free shipping. In many instances the main factor for choosing a retailer is if the customer can find free shipping via the site or promotion code.

This has been a trend for several years that doesn’t look like it’s going to slow any time soon. The following chary from Google Insight shows the trend of people searching for “Free Shipping”

Retailers need to listed to what their customers want, and offer it.